Campaign Deep Dive
A focused analysis of one campaign family—creative variants, audiences, and spend pacing—ending with concrete cut, keep, and scale recommendations.
View engagementWorkspacebloom
Marketing attribution dashboards built for the questions your leadership actually asks.
We reconcile campaign analysis across paid channels and CRM outcomes for teams working from Hong Kong—so budget meetings start with agreed numbers, not competing exports.
Flagship engagement
Marketing Attribution Audit
A three-to-five-week engagement that documents how conversions earn credit, rebuilds the rules your teams can defend, and ships a dashboard refreshed on a weekly rhythm.
Included: stakeholder interviews, tracking inventory, channel credit model, BI dashboard handoff, and analyst training. Media buying and CRM migrations stay outside scope.
Related work
Engagements beside the audit
Attribution Desk
Recurring analyst support that refreshes your attribution views, flags tracking breaks, and prepares a short weekly note for leadership.
View engagement
Attribution Workshop
A half-day session that teaches your marketers and analysts how to read multi-touch reports and challenge platform-reported numbers with confidence.
View engagementHow we work
From messy exports to a shared attribution vocabulary
Most friction is not the chart type—it is undefined conversions, inconsistent UTMs, and platform numbers that never meet CRM reality. Our method starts with definitions, then measurement hygiene, then the model you will actually use in meetings.
Read the method
From recent clients
What teams say after the readout
We finally stopped arguing about whether paid social or search closed the Mid-Autumn orders. The audit forced us to agree conversion definitions with finance first, then the dashboard made sense. I still wish we had scheduled the training earlier—our junior analysts needed a second pass on lookback windows.
The deep dive on our Q1 webinar campaign showed we were celebrating form fills that never became opportunities. Harsh, but useful. We cut two audiences the same week and kept the creative that actually reached sales-qualified leads.
Field notes
Recent writing on attribution practice
UTM hygiene before you trust any attribution model
Broken parameters and inconsistent campaign names quietly wreck multi-touch reports. Here is a practical naming discipline used with Hong Kong retail and B2B teams.
Reconciling ad platform conversions with CRM wins
Meta and Google often claim more leads than your sales team closed. A reconciliation habit keeps campaign analysis honest without dismissing platform data entirely.