Flagship engagement
Marketing Attribution Audit
A structured review of how your campaigns credit conversions across channels, with a rebuilt attribution model and a working dashboard your team can use each week.
Who it is for
In-house marketing and performance teams spending across paid search, social, and outbound email who need a single trusted view of what drives revenue.
What you leave with
A documented attribution model, channel credit rules your finance team accepts, and a live dashboard showing campaign contribution without double-counting.
Scope
Included
- Stakeholder interviews with marketing, sales, and finance
- Inventory of current tracking pixels, UTMs, and CRM handoffs
- Channel credit model with agreed lookback windows
- Dashboard build in your preferred BI stack (Looker Studio, Power BI, or Tableau)
- Two working sessions to train your analysts on weekly refresh routines
Outside this engagement
- Media buying or creative production
- CRM migration or data warehouse engineering
- Ongoing media management after the engagement
Process
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Discovery
Map your funnel stages, conversion definitions, and reporting gaps.
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Measurement review
Trace touchpoints from first ad click through to closed revenue.
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Model design
Choose last-click, position-based, or data-driven rules that fit your sales cycle.
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Dashboard delivery
Ship the attribution views, validation checks, and a handoff guide.
Duration & delivery
3–5 weeks · On-site workshops in Kwun Tong plus remote analysis
Preparation
Provide admin access to analytics accounts, a sample of recent campaign exports, and one finance contact who can confirm revenue definitions.
Constraints
Best suited for teams with at least three active paid channels and a CRM or order system that records source fields.
Fees
From HK$28,000. Final quotes reflect channel count, data access, and BI stack. See the fees page for estimate factors.