Engagement
In-House Attribution Workshop
A half-day session that teaches your marketers and analysts how to read multi-touch reports and challenge platform-reported numbers with confidence.
Who it is for
Marketing coordinators, performance specialists, and finance partners who sit in the same reporting meetings.
What you leave with
Shared vocabulary for attribution debates and a checklist your team can reuse before every budget review.
Scope
Included
- Pre-work questionnaire on your current stack
- Facilitated exercises with anonymised Hong Kong retail and B2B examples
- Printed and digital workbook
- Follow-up office hours within two weeks
Outside this engagement
- Custom dashboard build
- Individual coaching retainers
- Certification exams
Process
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Prep call
Confirm attendees and the reporting questions that stall your meetings.
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Workshop day
Mix of teaching, live exercises, and group critique of sample dashboards.
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Follow-up
Optional office hours to apply the checklist to your live reports.
Duration & delivery
Half day (4 hours) ยท Held at your office or at Ind Centre, Kwun Tong
Preparation
Bring one recent campaign report and questions you want answered in the room.
Constraints
Up to 12 participants; larger groups require a second session.
Fees
From HK$9,800. Final quotes reflect channel count, data access, and BI stack. See the fees page for estimate factors.