Client stories

Evidence from attribution projects

Quotes and longer stories from marketing teams who needed campaign analysis they could defend—and attribution views that survived finance review.

We finally stopped arguing about whether paid social or search closed the Mid-Autumn orders. The audit forced us to agree conversion definitions with finance first, then the dashboard made sense. I still wish we had scheduled the training earlier—our junior analysts needed a second pass on lookback windows.

Mei Ling Chow · Performance Marketing Lead, retail group · Marketing Attribution Audit

The deep dive on our Q1 webinar campaign showed we were celebrating form fills that never became opportunities. Harsh, but useful. We cut two audiences the same week and kept the creative that actually reached sales-qualified leads.

Daniel Ng · Head of Growth, B2B SaaS (APAC) · Campaign Performance Deep Dive

The weekly note is short enough that our GM reads it. When a product launch broke our thank-you event, the desk flagged it before the board pack went out. Response on Slack is steady during HK business hours; evenings are quieter, which we accepted up front.

Priya Raman · Marketing Operations Manager · Weekly Attribution Desk

Our workshop mixed marketers and a finance partner in the same room—something we had avoided. The exercise on platform vs CRM gaps turned a recurring fight into a shared checklist. Not flashy, just practical.

Marcus Yeung · Brand Director, consumer electronics · In-House Attribution Workshop

Kwun Tong sessions were efficient. They mapped our Shopify stages against Meta’s reported purchases and showed where gift-with-purchase codes inflated credit. We left with a model finance signed off on, not another slide deck of theories.

Helena Soto · E-commerce Manager · Marketing Attribution Audit

Extended project notes

Multi-brand retailer, Kowloon · Marketing Attribution Audit

Retail gift season without double-counted revenue

Ahead of a major gift calendar, the retailer needed one view of campaign contribution across Meta, Google, and email. Platform reports claimed more orders than warehouse shipments.

Approach. We inventoried UTMs, rebuilt conversion definitions around paid orders, and introduced a seven-day lag table tying ad clicks to fulfilled orders. Position-based credit became the primary model; last-click stayed as a control tile.

Outcome. Leadership meetings shifted from debating totals to reallocating budget between prospecting and retention flights. Tracking breaks during a landing-page update were caught within one weekly cycle.

B2B software vendor selling into Hong Kong and Singapore · Campaign Performance Deep Dive

Webinar pipeline that sales would recognise

A high-spend webinar series looked successful in the ad accounts but produced thin opportunity volume in the CRM.

Approach. We reconciled registration events with opportunity create dates, flagged duplicate leads from partner co-marketing, and ranked creatives by sales-accepted meetings rather than cost-per-registration.

Outcome. Two underperforming audience clusters were paused. The next flight’s brief centred on the creative that correlated with meetings, not the cheapest registrations.

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