When last-click still helps a Hong Kong marketing team
Multi-touch is not automatically more truthful. For short purchase cycles and clear promo calendars, last-click remains a useful control view beside richer models.
Teams often abandon last-click the moment they hear about multi-touch. That reaction is understandable, but it can remove a stable baseline that finance already understands.
Keep last-click as a control chart next to your primary model. When both move together, debates stay short. When they diverge sharply after a brand burst or an influencer push, you have a concrete question to investigate.
Short retail cycles—flash sales, Mid-Autumn gift sets, limited drops—often behave well under last-click because the decision window is tight. Upper-funnel channels still matter for demand creation, but you can measure them with reach and assisted metrics rather than forcing them into revenue credit they cannot prove.
Document the choice. A one-page note that says which decisions use last-click and which use multi-touch prevents the model from becoming a moving target every quarter.
Workspacebloom engagements usually ship both views in the same dashboard with clearly labelled tiles so stakeholders stop treating attribution as a single number that must win every argument.