Dashboard questions to settle before you design charts
Pretty visuals do not fix unclear decisions. Agree the weekly questions your attribution views must answer, then design the charts around those moments.
Many campaign analysis projects begin in the design tool. Colour palettes appear before anyone writes down the decision the chart must support. That order produces beautiful pages that still leave Monday stand-ups confused.
List the recurring questions first. Typical ones: Which channel family earned incremental revenue last week? Which campaigns are double-counted across platforms? Where did tracking break after the landing page refresh?
Assign each question an owner and a meeting where the answer will be used. If no meeting needs the answer, drop the chart. Dashboards grow heavy when they collect nice-to-have tiles.
Only then sketch layouts. Place the decision-critical tiles above the fold, keep definitions visible beside metrics, and reserve a strip for data freshness and known caveats.
This sequence shortens build time and makes handoffs cleaner—your analysts inherit a tool organised around work, not around available widgets.